for people who want to look cheap.
x
31 Mar 2012
23 Mar 2012
Marketing+Photoshoot inspiration: American Apparel
"Meet Azuli.
Azuli is a widowed teen from Cape Town who now lives in Istanbul, Turkey. She enjoys Tchaikovsky, Hip Hop, and skinny boys with tattoos. She is wearing the Boyfriend Short and Short Sleeve V-Neck".
"Meet Megan.
Megan is a former store employee from Los Angeles, and proud mother to a dog named Bubba and a cat called Woody. She plays guitar, takes photographs and models for American Apparel on occaision. Megan is wearing the Four-Way Stretch High-Waist Side Zipper Pant and Velvet Crop Top in Black".
Our progress so far...
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| Our inspiration moodboard |
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| Fabric samples #1 |
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| Fabric samples #2 |
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| Fashion illustrations |
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| Fashion illustrations |
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| Fashion illustrations |
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Market Research
The following interview was carried out to discover the elements of a successful brand. Here, a member of our team interviewed Hannah from Mint Vintage, who is in charge of the online shop and styling.
13 Mar 2012
Garment inspiration
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| Zara |
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| Zara |
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| Zara |
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| Urban Outfitters: Slouch Pants |
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| Urban Outfitters: Slouch Pants close-up |
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| Urban Outfitters: Blazer |
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| Urban Outfitters: Blazer close-up |
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| Urban Outfitters: Blazer close-up |
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| Urban Outfitters |
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| Urban Outfitters |
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| American Apparel |
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