11 May 2012

Confirmation of ASOS launch!



ASOS Cheat Sheet


Discover through ASOS:
Search ASOS Marketplace > Click 'Community' > And you'll find it: Marketplace Blog "Westminster Uni: Cheat Sheets"


ASOS Marketplace, (https://marketplace.asos.com/blog)

Final Line-up


'Final Line-up', Victoria Rowe

Branding














Customer Profile


She embodies the theme of "living too fast too young" and evokes degenerate youth culture; socialising with no responsibilities or limits.

She drives around the streets of L.A. in her white vintage mustang -totally inefficient but completely cool- and is a regular at Coachella, Palm Springs.

She loves tacky chic and rocks the 'just got pulled out of a hedge' look whilst combining contrasting fitted and oversized silhouettes to achieve an almost 90's grunge style.

10 Apr 2012

Styling

Customised name necklaces
Spray-paint heels


H&M- £19.99 (10/04/2012)
ZARA belt - £7.99 (10/04/2012)

ZARA styling (10/04/2012)


ZARA styling (10/04/2012)

Promo T's

Zara, 10/04/2012
Zara, £15.99, 10/04/2012
Pink Palm Tree Tee - Boohoo
tshirtprint.co.uk
tshirtprint.co.uk

31 Mar 2012

expensive clothes
for people who want to look cheap.
  

New York      London      Paris      Milan      Kenton  


x  

23 Mar 2012

Marketing+Photoshoot inspiration: American Apparel






"Meet Azuli.
Azuli is a widowed teen from Cape Town who now lives in Istanbul, Turkey. She enjoys Tchaikovsky, Hip Hop, and skinny boys with tattoos. She is wearing the Boyfriend Short and Short Sleeve V-Neck".





"Meet Megan.
Megan is a former store employee from Los Angeles, and proud mother to a dog named Bubba and a cat called Woody. She plays guitar, takes photographs and models for American Apparel on occaision. Megan is wearing the Four-Way Stretch High-Waist Side Zipper Pant and Velvet Crop Top in Black".



Our progress so far...

Our inspiration moodboard
Fabric samples #1
Fabric samples #2
Fashion illustrations
Fashion illustrations
Fashion illustrations